A few unhappy and vocal customers could easily void the best marketing plan and destroy a woodworking business. Therefore, it is imperative to stay conscious of your customer’s experience with you and your company. The next few points touch on principles we feel should constantly stay at the forefront of your mind as you build... Continue Reading →
In our post about identifying your woodworking market, we touched on three major points that we feel should be thoroughly examined and consistently reexamined to ensure you know exactly who your target market is. In the third point we briefly discussed how to reach your market, and we believe social media platforms can be crucial... Continue Reading →
As a woodworker you know what you love to do and you know what you love to create. Everyone wants to make a living at something they love, but oftentimes our dreams are never fully realized due to various pitfalls that ultimately could have been avoided. Affirming that you want to pursue woodworking, as a... Continue Reading →
Before we get into the nuts and bolts of this post, it should be noted that there is a difference between marketing and advertising, though advertising is a part of marketing. A full marketing plan consists of mostly behind the scenes planning and creating before advertising and promotion ever begins. Marketing can consist of market... Continue Reading →
The wood industry is often influenced by a number of factors that aren’t always directly associated with wood or woodworking. Just as in any other industry, it’s all about supply and demand. For example, the burl industry has been affected by the automotive industry. Automotive manufacturers pulled back on their purchase of wood veneer as... Continue Reading →
Here at California Pacific Specialty Woods we provide many different types of wood, but the majority of what we harvest is walnut wood. If you take a drive through Northern California’s back roads, one might think that walnut trees have always grown in California. This assumption could be expected based on the obvious amount of... Continue Reading →
Have you ever gone to the lumber store to pick up some wood and wondered why the 2 x 4’s are actually 1-½ x 3-½ inches? At first it could seem like false advertising, or that over time the sizes just got smaller, sort of like the burgers at your favorite fast food place. Fortunately,... Continue Reading →
When most think of the term hardwood, it is assumed that the name has reference to the actual hardness or density of the wood. The same could be said for the term softwood, that per its name, this wood is inherently softer than hardwood. Ironically, the terms hardwood and softwood have no reference to the... Continue Reading →
Plain Sawn: Plain sawn, also known as flat sawn, is the most cost-efficient method of milling logs into slabs and planks. It is achieved by milling parallel through the log, minimizing waste and maximizing lumber and slab size. There are however drawbacks to milling in this fashion, including possible twisting and cupping during drying. Quarter... Continue Reading →
Bastogne Walnut, also called Paradox, is a hybrid between Claro and English walnut strains. The trees produce particularly hard wood with exquisite character in both coloring and grain. The colors vary from a light golden yellow to red and dark brown, sometimes even producing streaks of nearly blackish brown. Grain can be straight or irregular,... Continue Reading →
CPSW BLOG 